Dr Zarrin identity

Creating identities is one of the most incredible things that a designer gets to do. It's more than just another project- its a privilege and a huge responsibility. But it's highly rewarding for both the designer and the company.
Dr. Zarrin's identity is a representation of a new beginning and eternal beauty. It touch points are equilibrium and reflection. But when you step away from the detail you see the representation of a holistic approach towards healing- that's what I saw in Dr. Zarrin and that's what we achieved with her identity.
drzarrin.com

Youtheory product sheet!

Creating Kumo

Kumo was created to showcase products and services that transcend the cloud. The naming process was an exciting one. Kumo means cloud in Japanese. By selecting a name that is both mysterious and elegant yet simple and memorable we insured the success of it's launch. Kumo is powered by BCS, a prominent Orange County based communications company.

The Identity was as simple and defined as the name. Beautiful and iconic, it represents the core values of the company. When you look at Kumo as a whole it puts you in a Zen like state. The way the company has rolled out it's products and services follow suit. Check out the offerings of Kumo at joinkumo.com

Sabet had the pleaure of working on Kumo from it's beginings. It was created out of nothing, and yet it will mean everything for the future of communications.

The brands we create

Youtheory product launch video

We had a wonderful time developing the youtheory brand, packaging and photography. So when it was time to put it all together, we felt that a short video would be the best way to pass on the brand message.