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Thursday
Mar252010

Smart companies deserve smart identities

When I met Kelly and Anita, I didn't think that I was about to create one of my most inspired identities.  Tyrometer is a wonderful blog about learning how to read people right.  Even though most of the articles are focused on thriving in the corporate environment, I believe all of us can use a bit of advice on this subject.  

Tyrometer: Pronunciation [tahy-rahm-e-ter]–noun, singular – Tyrometer is a system of measuring your effectiveness in identifying and understanding the habits, style, and behavior of the people with whom you work so you can thrive.  Origin: 1605–15; < L tīrō recruit

The site's design was a natural extension of the brand Identity.  Clean, fresh and legible.  It's what you need for a site that's delivering valuable information.  

It was a pleasure working with Kelly and Anita on the project and I'm proud to have created such an amazing brand that presents their insights and clever ideas so well.  Not an easy task when you have little knowledge about the world they are trying to speak to.  The only thing I remember from the cubicle world is the walls closing in, and my heart pounding fast..and the amazing urge to pass out..  Not until I left the premises and got a few miles away that my body would return to it's normal status.  Naturally I didn't last at many jobs for more than a few days with out getting fired.  The good ol' days.  Back to our post here...lol..  with a little research and through conversation with the ladies we hit a home run!  I hope all projects were this much fun.

 

Sunday
Feb212010

I just keep getting better at this | Squarekid Identity

Squarekid's Identity is a vision from above. When I heard the name I just flashed and there it was. I couldn't wait to get to my system and crank it out. I actually sketched it out on a napkin a couple of times last night.

I believe that the best Identities are created when you have a flash of inspiration from above. I take absolutely no responsibility for my best work because of this belief. Some of you might think I'm crazy, but for me..designing logos is like channeling spirits. I've been blessed with the gift of translation.

I am a natural translator of other peoples visions into simple, strong and concise imagery that lasts forever. Imagery that imprints itself in the viewers mind with so much impact that it's scary. Squarekid's logo came out of nowhere, but it's here to stay in our minds forever.

Saturday
Feb202010

Famos Identity / Fun / Functional / Beautiful

Working with Rent on the Famos Identity was like going to a party and meeting the most interesting people.  Why do I say that? Because the hole concept behind famos as a company is completely the opposite of the word's meaning.  Needless to say that the final Identity was much much simpler than the one I'm displaying here.  But I couldn't get past how wonderful this one turned out.

Thursday
Jan142010

Honda CR-Z | The new sport Hybrid! What?

Thursday
Jan142010

Hope