Smart companies deserve smart identities
Thursday, March 25, 2010 at 6:11PM
When I met Kelly and Anita, I didn't think that I was about to create one of my most inspired identities. Tyrometer is a wonderful blog about learning how to read people right. Even though most of the articles are focused on thriving in the corporate environment, I believe all of us can use a bit of advice on this subject.
Tyrometer: Pronunciation [tahy-rahm-e-ter]–noun, singular – Tyrometer is a system of measuring your effectiveness in identifying and understanding the habits, style, and behavior of the people with whom you work so you can thrive. Origin: 1605–15; < L tīrō recruit
The site's design was a natural extension of the brand Identity. Clean, fresh and legible. It's what you need for a site that's delivering valuable information.
It was a pleasure working with Kelly and Anita on the project and I'm proud to have created such an amazing brand that presents their insights and clever ideas so well. Not an easy task when you have little knowledge about the world they are trying to speak to. The only thing I remember from the cubicle world is the walls closing in, and my heart pounding fast..and the amazing urge to pass out.. Not until I left the premises and got a few miles away that my body would return to it's normal status. Naturally I didn't last at many jobs for more than a few days with out getting fired. The good ol' days. Back to our post here...lol.. with a little research and through conversation with the ladies we hit a home run! I hope all projects were this much fun.






