Rebranding is a very exciting process.  I have great admiration for any designer that's willing to take the challenge.  You are usually up against many years of history, a well rooted strategy and folks that are just not willing to let go of the past.  

Here are 33 companies that took the challenge and did great!  Ofcourse there are a few that should have stayed where they were!  Click here to see the other 32 Rebrands >>