Sabet Brands- Branding, Identity, Strategy, Design

Dr Zarrin identity

2012-03-04T00:42:42Z

Creating identities is one of the most incredible things that a designer gets to do. It's more than just another project- its a privilege and a huge responsibility. But it's highly rewarding for both the designer and the company.
Dr. Zarrin's identity is a representation of a new beginning and eternal beauty. It touch points are equilibrium and reflection. But when you step away from the detail you see the representation of a holistic approach towards healing- that's what I saw in Dr. Zarrin and that's what we achieved with her identity.
drzarrin.com

Youtheory product sheet!

2012-02-07T23:58:26Z

Creating Kumo

2011-11-28T21:03:44Z

Kumo was created to showcase products and services that transcend the cloud. The naming process was an exciting one. Kumo means cloud in Japanese. By selecting a name that is both mysterious and elegant yet simple and memorable we insured the success of it's launch. Kumo is powered by BCS, a prominent Orange County based communications company.

The Identity was as simple and defined as the name. Beautiful and iconic, it represents the core values of the company. When you look at Kumo as a whole it puts you in a Zen like state. The way the company has rolled out it's products and services follow suit. Check out the offerings of Kumo at joinkumo.com

Sabet had the pleaure of working on Kumo from it's beginings. It was created out of nothing, and yet it will mean everything for the future of communications.

The brands we create

2011-11-28T08:01:29Z

Youtheory product launch video

2011-11-18T18:41:47Z

We had a wonderful time developing the youtheory brand, packaging and photography. So when it was time to put it all together, we felt that a short video would be the best way to pass on the brand message.

Re-Branding History | Verbum Dei High School

2011-07-02T20:29:11Z

When I got the gig, I was absolutely delighted. It wasn't like my other work. I mean, It wasn't for commerce. I was getting paid, but I wasn't creating to sell anything. I was asked to re-create the heritage and face of a school. A gem of a school in the Los Angeles area. Verbum Dei is not your average high school. With a 50 Year history and it's catholic roots - this school preps teens for college and a better life.

Sitting down at the table with the school's leadership was a wonderful experience for me. In these times of religious confusion, a catholic school had asked a muslim iranian-american to design their new identity. Actually The Verb as it's referred to, has always been open to all people from any back ground. I loved their open hearts and their approach to leadership and education.

Some of the notable things that I understood about the school was their Cristo Rey Work Program, where kids go to work for big corporations. The kids get amazing experience, and the corporations sponsor part of their education. The internal operations and logistics of the program were amazing.

Verbum Dei High Eagles EmblemI was asked to design their identity, logo, sports identities and a 50th Anniversary logo. I also created some new symbols for the school that were based on the heritage and symbology of what I took away from my visit to the Verb. I loved this project and I can't wait to work with the folks at Verbum Dei again. What an honor to have my work become part of this wonderful schools future. I can just imagine the thousands of kids that will wear these identities proudly on their school uniforms, on their football helmets and more for another 50 years. It was important to me to create a timeless identity that could last for as long as this school is on this planet. I think the biggest deal is that this identity will probably outlast my lifetime - It will be part of history and the future. It will be here for all of eternity - That's an incredible feeling.

V | Eagles

It's official: PhotoshopCafe is the publisher for Ali Sabet and Behypercreative!

2011-05-25T16:00:51Z

This is a proud moment for me. This is one of those moments that can change the course of your life. This is what hypercreativity is about and where I see all this amazing content going. It's time that more people start realizing their dreams. And the reason for this moment is exactly that; to pass on this knowledge to a more targeted audience. Today I'm announcing my official relationship with photoshopcafe.com. I'm excited that I have become an official author at photoshopcafe. I'm truly proud to join Colin Smith's company and be held in the same regard as some of the most knowledgable, well spoken and prolific authors and speakers in the creative industry.

PhotoshopCafe has been creating and sharing the first-in-class training videos and books for creative professionals for over a decade. I have seen Colin Smith go from writing his first book 10 years ago to creating a mini-empire with PhotoshopCafe. But he didn't stop there, last year PhotoshopCafe acquired a competing industry giant, Software Cinema! So after 10 years of friendship and working in tandem on baby projects, i'm truly excited and honored to be a part of this amazing organization.

So what are we working on? We are working on the HYPERCREATIVE METHOD™ SERIES by Ali Sabet. This will include amazing titles such as Character Design and Illustration using the Hypercreative Method™ and many more titles. The image above is a teaser of this title. There is much more coming and I can't wait to share them with you!

Please let me know what you guys are interested in learning and we will be sure to include it in the series.

Sabet Brands Founder, Ali Sabet in OCMETRO's 40 Under 40 | May 2011

2011-04-28T23:22:55Z

'OC METRO Minute' Special Edition: OC METRO celebrates the 2011 40 Under 40 honorees at Pelican Hill Resort in Newport Beach.

WACOM + HOW + Sabet + Tablet Gurus + The Hypercreative Method

2011-04-28T05:34:16Z

Join Wes and special guest, Ali Sabet, in this informative webinar about the integral role that a Wacom pen tablet plays in the creative process. Ali Sabet, contemporary artist, character designer and brand consultant, is also the developer of the Hypercreative Method: The ability to rapidly concept, develop and execute any project at the highest quality possible! Pairing applications like Sketchbook^® Pro, Illustrator^® and Acrobat^® with his Wacom pen tablet, Ali walks you through his creative process.

Photo used in the presentation by Alavian.

Wacom + Ali Sabet present Hypercreativity and the Wacom Tablet

2011-04-07T03:03:43Z

I'm so happy to present the WACOM webinar hosted by HOW magazine. I will be presenting with some of the most amazing people from WACOM, Including Wes and others. It's such an honor to be discussing the Hypercreative Method in front of thousands of creatives. I would love you all to join that day.

Wacom Tablets and the Creative Process
Join Wes and special guest, Ali Sabet, in this informative webinar about the integral role that a Wacom pen tablet plays in the creative process. Ali Sabet, contemporary artist, character designer and brand consultant, is also the developer of the Hypercreative Method: The ability to rapidly concept, develop and execute any project at the highest quality possible! Pairing applications like Sketchbook^® Pro, Illustrator^® and Acrobat^® with his Wacom pen tablet, Ali walks you through his creative process.

Tuesday, April 26 Sign up now >>